SUPERNATURAL
One of the first fully sustainable, plant-based cleaning products that set out to revolutionize the home care industry with the best-smelling, most eco-friendly products on the planet—that actually work. No nasty chemicals, just pure essential oil based concentrates in beautiful reusable glass bottles.
Photography by Asher Moss
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Packaging
Illustration
Launch Social Creative
Launch Website Creative
Photo & Video Direction
Logo
Approach
Inspired by the ridiculously delicious scent of each hardworking formula, we built a brand that elevates the everyday chore to a sensorial—even spiritual—experience. One that encourages cleansing rituals that are home/body/planet-loving. And one that wasn't afraid to bare all in the name of its mission...
SMELLS SO GOOD IT MAKES
YOU WANNA
CLEAN BUTT NAKED
