Launching the Future
- RESEARCH ∙ STRATEGY & POSITIONING ∙ NAMING ∙ CREATIVE DIRECTION ∙ VERBAL IDENTITY & MESSAGING ∙ VISUAL IDENTITY & DESIGN ∙ PACKAGING ∙THOUGHT LEADERSHIP ∙ DIGITAL & IRL CONTENT ∙ COMMUNITY BUILDING ∙ CAMPAIGNS ∙ EXPERIENCE DESIGN
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FILM & PHOTO
A NOT-NORMAL AGENCY
We believe brands are alive, pulsing with a consciousness, way of being and purpose all their own. Baubo seeks to unearth the defining truth that animates a brand's most powerful expression, and launch them into a new paradigm. We run lean, super senior teams to co-create directly with founders to midwife the soul of their brand beings.
IN RADICAL PURSUIT OF...
Truth
We are curious by nature and love to go deep. Because unearthing and honoring the truth of now is the way we evolve who and how we want to be. It’s true for brands...and it’s true for humans.
Symbiosis
We believe that everything is connected...the process, the experience and the impact. That applies to our collaborators, our clients, their audience and the culture we build together.
Equity
Diversity is the greatest manifestation of health and creativity. We develop new narratives that prioritize the wellbeing of humans and the planet in order to craft a future unbound by privilege, systemic injustice and fear.
Evolution
With humility, we seek to understand, upgrade and refine our ways of being—even when it gets messy—to grow as individuals and as a greater whole. We encourage the folks we work with to do the same because it can’t help but make the work stronger.
Beauty
Real beauty has an undeniable gravitational pull. It draws people close and drops them into a state of awe, opening new worlds of possibility. We pursue a beauty that is authentic, alive and distinct—one that dissolves defenses and moves people to think and do differently.
Joy
We live to create feel-good work with people we ♥, and actually have fun while we do it. Prepare to laugh, shed a tear or two over a great tagline, and expand as humans and a business throughout this process.
FOUNDED BY BROOKE AMBER JOHNSON
& LAUREN RODMAN