AETHER
Made from carbon directly sourced from air pollution, their groundbreaking lab-grown stones are the chemical and physical equivalent to mined diamonds, without the negative environmental and human impact. All pieces are exclusively handset in 100% fairmined gold.
Lifestyle photography by Joshua Kissi
Still life photography by Richie Dieckhoff
Website
Qualitative Research
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
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Approach
We set out to create a brand that would challenge industry standards, bend traditional conventions of love and commitment, and illuminate a benevolent sense of possibility ahead. Aether's alchemical process of transforming air pollution into diamonds inspired themes of spaciousness and juxtaposition, inviting the reimagining of luxury jewelry as a symbol of a bigger, more expansive love—for themselves, their partner and the world.
MAKE LOVE TO THE FUTURE
Images: Porter Packaging
