AETHER
Diamonds
Made from carbon directly sourced from air pollution, their groundbreaking lab-grown stones are the chemical and physical equivalent to mined diamonds, without the negative environmental and human impact. All pieces are exclusively handset in 100% fairmined gold.
Lifestyle photography by Joshua Kissi & still life photography by Richie Dieckhoff
Website
Qualitative Research
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Packaging
Illustration
Photo & Video Direction
Logo
Name
Approach
We set out to create a brand that would challenge industry standards, bend traditional conventions of love and commitment, and illuminate a benevolent sense of possibility ahead. Yeah, even in the diamond industry...
Aether's alchemical process of transforming air pollution into diamonds inspired themes of spaciousness and juxtaposition, inviting the reimagining of luxury jewelry as a symbol of a bigger, more expansive love—for themselves, their partner and the world.
MAKE LOVE TO THE FUTURE
Images: Porter Packaging
