TRANSCEND
Tree Burial
Transcend is the world’s first company dedicated to reforesting the planet by planting people (and pets) as trees when they die. Their unique Tree Burial process is a climate change solution that repurposes the most life-giving natural resource known to mankind: our bodies. A bold, carbon-negative alternative to caskets and cremation, Tree Burial creates life from death by returning people to the earth naturally so their biology can literally live on as a tree…
Illustrations by Bruno Mallart
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While an intimidating brief (to say the least!), our goal was to present a compelling invitation to do death different. What if it wasn't an end, afterall? What if your death could create new life? Our nature-centered creative direction, inspired by the ideals of American Transcendentalism, positions death as a continuation of life...an opportunity for new beginnings. Because all living things are interconnected, even after death.
We created this hand-drawn, collage style brand world to connect people back to their nature in a way that is inviting and relatable, dynamic and optimistic about the world we can create together—this time around, as life-giving trees.
CREATE LIFE FROM DEATH
