NAKED
FARMER
A fine casual restaurant franchise on a mission to make chef-prepared, locally-sourced organic food accessible to all—starting with the U.S. south. The brand required a delicious, down-to-earth identity that would stand up to its reason for existence: to build a better food system by connecting farmers to their comunities, one farm-fresh plate at a time.
Photography by Julian Cousins
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Community Experience Design
Interior Design Direction
Culture Design
Launch Campaign
Menu Design
Photo + Video Direction
Social Creative Direction
Logo
Name
VEGETABLES IN THEIR
BIRTHDAY SUITS
Approach
As partners in the business, we helped create and shape the concept and weave it through every element of the brand. Nakedness is about being transparent, raw, honest, natural, bare and unmessed-with. It parallels every aspect of who and how Naked Farmer operates. People come for the food, and fall in love with the mission.
