KAMA FLIGHT
Building on the neuroscience of play, connection, and relational intelligence, Kama Flight is an innovative fusion of partner dance and yoga that accelerates the development of relational flow through playful, partnered movement. They came to us with a name and 15 years of modality-building experience, ready to create a brand that could hold and dance with it all.
Consumer Research
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Illustration
Photo & Video Direction
Logo
Messaging
Dance Move Names
Me
Approach
For an emergent dance modality that can come off pretty sexy and intimidating at first glance, we knew we had to create a warm and inviting brand that would underline the higher-order benefit of learning the practice: cultivating relational intelligence in a way that's both deeply profound and FUN. Simply put, Kama Flight is a movement practice that deepens connection to self and others.
Sky blues cue to friendliness and being weightless in flight, while squiggle illustrations and movement puns bring us to the dancefloor (or in this case, table).
UNWIND
BODY AND MIND
