RAGA
Underwhelmed by modern medicine’s reactive, one-size-fits-all approach, Raga set out to bring the art and science of Ayurvedic self-healing to the masses. They offer a preventative health marketplace where anyone can get their own personalized curation of the all-natural products and practices scientifically-proven to help them radiate radical health at the mind-body-spirit level.
Name
Logo
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Packaging
Illustration
Website Creative
App Creative
Approach
Introducing a health company from the future founded upon scientifically-proven, ancient Ayurvedic wisdom. Taking cues from naturally-occuring mesmerizing patterns and ancient Indian classical music (called "raga"), we built a brand centered around the metaphor of all the body's systems working in perfect harmony.
MAKE ALL YOUR
SYSTEMS
SING
