BASBAS
Hierbas is the herbal liqueur of the Balearic Islands, originally created by Christian mystic monks in the Middle Ages for its medicinal properties. A sacred and protected, low alcohol spirit made up of 15 hand-harvested herbs that grow wild off the coast of Spain. Legend has it it’s the happiest drink on earth...
Photography by Leslie Kirchhoff & Yexley
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We birthed a brand that not only introduces a new product, but establishes a new category in an entirely new market, as hierbas makes its North America debut. Traditionally consumed as a digestif, we positioned Basbas as a night opener, a night closer and everything in between— celebrating its (and our consumer’s) vast multitudes within. The brand pays homage to its Christian mystic Spanish origins and feels just like it tastes: a little sweet, a lot of saucy, bold, eleganté and unlike anything else...
RAISE YOUR GLASS, RAISE YOUR SPIRITS
