KA!
KA! Empathogenics is a new category of naturally uplifting plant-based supplements designed to help people feel more alive as they navigate everyday anxiety and stress. They are the first consumer brand in the U.S. to develop chewable Kanna, a powerful South African botanical that’s clinically proven to lift mood and sharpen cognitive function.
Lifestyle photography by Josh Goleman
Still life photography by Steven Paneccasio
Website
Qualitative Research
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Packaging
Photo & Video Direction
Logo
Name
Social, Email, Ad Creative Direction
Experiential Creative Direction
Amazon Page Design
Launch & Ongoing
Approach
Kanna is one of the only natural (non-pharma) empathogens in existence. It's psychoactive not psychedelic, and so it deserved a category all its own that we termed "Empathogenics." The first-of-its-kind herbal supplement needed a name and identity that was both activating and grounding, to honor the felt experience of the product. The KA! creative world, like the Kanna Chew itself, encourages people to feel the full spectrum of aliveness and invites them to more deeply connect with themselves, each other and nature with a calming dose of lively energy.
