FIGURE 8
Figure 8 is the leading expert in food delivery system design and implementation. They provide rapid-response strategic leadership and hands-on operational support that restaurants need to thrive in today’s ever-changing environment, defining the new standard for off-premises product and service. They help restaurants build their own delivery systems so they don't have to rely solely on third party apps like Seamless or Uber Eats—allowing them to own their entire brand experience, field to fork.
Website
Qualitative Research
Brand Strategy & Positioning
Creative Direction
Verbal & Visual Identity
Book & Content Development
Logo
Illustration Direction
(Illustrations by Toma Vagner)
Approach
We partnered with Figure 8 to develop an elevated, yet down-to-earth brand to empower owners and operators to quickly build the sustainable delivery systems they need to survive the pandemic and beyond. The creative choices we made signal the most efficient path from A to B, while touching on science, technology and the company's closed-loop philosophy.
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